The short version

Mark Ritson predicted on February 9, 2026: “Second, if you are looking, the market rewards breadth and seniority. Companies want marketers who can work across the full scope of the discipline – strategy, research, brand, comms, pricing – not specialists in one narrow channel. The Taligence data showed the fastest-growing demand was for ‘growth marketing,’ a label I personally think…

Prediction by

Mark Ritson

On February 9, 2026

“Second, if you are looking, the market rewards breadth and seniority. Companies want marketers who can work across the full scope of the discipline – strategy, research, brand, comms, pricing – not specialists in one narrow channel. The Taligence data showed the fastest-growing demand was for ‘growth marketing,’ a label I personally think makes zero sense, but it signals where the market is moving.””

Follow-up

Based on 2025 data, his description of current trends is accurate. However, the predictive element regarding the *continued* shift toward breadth and 'growth marketing' into the future (beyond publication) is still in progress and lacks sufficient post-publication longitudinal data for confirmation or refutation.

From the High Caliber AI network — see the AI for PR module in the course.