The short version

Mark Ritson predicted on January 1, 2025: “I predict this is the year it becomes more and more apparent that people are not going to want to ever leave their current marketing role. No one with any kind of decent radar is going to leave their role. And that just makes the situation worse.” Verdict: Still evolving. By mid-2026, independent…

Prediction by

Mark Ritson

On January 1, 2025

“I predict this is the year it becomes more and more apparent that people are not going to want to ever leave their current marketing role. No one with any kind of decent radar is going to leave their role. And that just makes the situation worse.”

Follow-up

By mid-2026, independent labor market data for global marketing roles is not yet fully compiled. However, industry trackers and recruitment firms through late-2025 and early-2026 have reported softening demand for mid-to-senior marketing roles and increased caution among candidates about switching roles. This is consistent with Ritson’s narrative, but his strong formulation ('no one with any kind of decent radar') is rhetorical and not yet empirically validated. The prediction remains partially testable.

From the High Caliber AI network — see the AI for PR module in the course.