The short version

Mark Ritson predicted on November 24, 2024: “I think [AI innovations] will eliminate a lot of the media planning and the strategic planning functions. I don’t think it will eliminate the need for big creative agencies, humans will always do that better, but the rest of it is a very interesting proposition and coming faster than we think.” Verdict: Too…

Prediction by

Mark Ritson

On November 24, 2024

“I think [AI innovations] will eliminate a lot of the media planning and the strategic planning functions. I don’t think it will eliminate the need for big creative agencies, humans will always do that better, but the rest of it is a very interesting proposition and coming faster than we think.”

Follow-up

Ritson predicts that AI innovations will eliminate media and strategic planning functions. As of late 2024, this is a forecast about future automation, not a completed development.

From the High Caliber AI network — see the AI for PR module in the course.