The short version

Mark Ritson predicted on November 24, 2024: “AI is coming very quickly... I think [AI innovations] will eliminate a lot of the media planning and the strategic planning functions.” Verdict: Too early to tell. This is a forward-looking prediction about AI's impact on planning functions, and it is too early to determine its full outcome.

Prediction by

Mark Ritson

On November 24, 2024

“AI is coming very quickly... I think [AI innovations] will eliminate a lot of the media planning and the strategic planning functions.”

Follow-up

This is a forward-looking prediction about AI's impact on planning functions, and it is too early to determine its full outcome.

From the High Caliber AI network — see the AI for PR module in the course.