The short version

Mark Ritson predicted on May 7, 2025: ““We’re nowhere near seeing the full impact of AI — that will be in the 2030s. Right now, everyone is obsessed with communications and how AI is making ads. That’s the most uninteresting part of it.”” Verdict: Too early to tell. This is explicitly a 2030s forecast and cannot yet be evaluated as…

Prediction by

Mark Ritson

On May 7, 2025

““We’re nowhere near seeing the full impact of AI — that will be in the 2030s. Right now, everyone is obsessed with communications and how AI is making ads. That’s the most uninteresting part of it.””

Follow-up

This is explicitly a 2030s forecast and cannot yet be evaluated as of 2026. The available sources only show that, by 2024–2025, AI is beginning to affect roles and processes but is still far from the “full impact” he anticipates.

From the High Caliber AI network — see the AI for PR module in the course.