The short version

Mark Ritson predicted on November 25, 2024: ““AI will eliminate much of the strategic planning marketers have done for decades. But while humans will always lead creative innovation, the rest is coming for us faster than we think.”” Verdict: Still evolving. The more specific timing predictions (strategic planning largely automated “within five years or so” and media planning “eliminated” in…

Prediction by

Mark Ritson

On November 25, 2024

““AI will eliminate much of the strategic planning marketers have done for decades. But while humans will always lead creative innovation, the rest is coming for us faster than we think.””

Follow-up

The more specific timing predictions (strategic planning largely automated “within five years or so” and media planning “eliminated” in the 2030s) are not yet fully testable as of 2026. The “five years or so” window from late 2024 extends toward 2029, which has not yet been reached. The “2030s” elimination of media planning is explicitly a 2030s forecast and cannot yet be evaluated.

From the High Caliber AI network — see the AI for PR module in the course.