The short version

Mark Ritson predicted on January 1, 2024: “And I think that's the story. The story is not a sudden revolution… where we lose 50% of the jobs. I think there's a 10% constriction over the next 10 years to a place where we have much less marketers.” Verdict: Still evolving. While there's evidence of constriction in the job market, a…

Prediction by

Mark Ritson

On January 1, 2024

“And I think that's the story. The story is not a sudden revolution… where we lose 50% of the jobs. I think there's a 10% constriction over the next 10 years to a place where we have much less marketers.”

Follow-up

While there's evidence of constriction in the job market, a full 10% net reduction in marketing jobs globally is not yet documented by mid-2026. The claim is too early to measure robustly.

From the High Caliber AI network — see the AI for PR module in the course.