The short version

Mark Ritson predicted on January 1, 2025: ““I predict this is the year it becomes more and more apparent that people are not going to want to ever leave their current marketing role.”” Verdict: Called it. The Drum later published an opinion piece by Ritson titled “The Great Stay and the quiet collapse of the marketing job market,” describing marketers…

Prediction by

Mark Ritson

On January 1, 2025

““I predict this is the year it becomes more and more apparent that people are not going to want to ever leave their current marketing role.””

Follow-up

The Drum later published an opinion piece by Ritson titled “The Great Stay and the quiet collapse of the marketing job market,” describing marketers staying put because of a tightening job market, shrinking teams and AI-driven headcount cuts. In that piece he notes marketers are *not* staying because they are happy, but because leaving has become riskier due to fewer roles, smaller teams, and AI-linked reductions. The outcome article explicitly frames 2026 as a period where marketers stay in their roles, matching his earlier prediction.

From the High Caliber AI network — see the AI for PR module in the course.