The short version

Mark Ritson predicted on November 19, 2024: “AI will eliminate much of the strategic planning marketers have done for decades. But while humans will always lead creative innovation, the rest is coming for us faster than we think.'...” Verdict: Still evolving. Major platforms and ad stacks have accelerated AI-driven automated bidding, budget optimisation, and audience creation, consistent with Ritson’s forecast.…

Prediction by

Mark Ritson

On November 19, 2024

“AI will eliminate much of the strategic planning marketers have done for decades. But while humans will always lead creative innovation, the rest is coming for us faster than we think.'...”

Follow-up

Major platforms and ad stacks have accelerated AI-driven automated bidding, budget optimisation, and audience creation, consistent with Ritson’s forecast. However, his timeline is the 2030s, so by 2026 this is still in progress rather than completed.

From the High Caliber AI network — see the AI for PR module in the course.