The short version

Mark Ritson predicted on February 5, 2026: ““2026 will look dramatically like 2025. It’ll be borderline impossible to determine between the two.”” Verdict: Too early to tell. This is a broad qualitative prediction about the macro character of marketing environments rather than a testable, binary event. By mid-2026, there is no single falsifiable metric to determine whether “2026 looks dramatically…

Prediction by

Mark Ritson

On February 5, 2026

““2026 will look dramatically like 2025. It’ll be borderline impossible to determine between the two.””

Follow-up

This is a broad qualitative prediction about the macro character of marketing environments rather than a testable, binary event. By mid-2026, there is no single falsifiable metric to determine whether “2026 looks dramatically like 2025” in the way Ritson meant. The prediction covers all of 2026, making it too early to definitively judge, and it is qualitative, not tied to a measurable indicator.

From the High Caliber AI network — see the AI for PR module in the course.