The short version

Mark Ritson predicted on November 25, 2024: “Marketing expert Mark Ritson predicts an AI-driven transformation in strategic planning, warns of risks for promotion-focused marketers… AI will eliminate much of the strategic planning marketers have done for decades. But while humans will always lead creative innovation, the rest is coming for us faster than we think.” Verdict: Still evolving. As of…

Prediction by

Mark Ritson

On November 25, 2024

“Marketing expert Mark Ritson predicts an AI-driven transformation in strategic planning, warns of risks for promotion-focused marketers… AI will eliminate much of the strategic planning marketers have done for decades. But while humans will always lead creative innovation, the rest is coming for us faster than we think.”

Follow-up

As of mid-2026, AI is integrated into parts of strategic planning (e.g., scenario modeling), but human oversight remains central. There's also growing emphasis on broad commercial and strategic skills in job descriptions. This aligns with Ritson’s trajectory, but as a longer-run transformation, the full outcome is not yet observable.

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