The short version

Mark Ritson predicted on January 19, 2026: “I expect it to combust in waves of consumer anger this year.” Verdict: Still evolving. Ritson predicted in his January 19, 2026 column that maximiniflation - cutting pack sizes while quietly raising prices - would trigger waves of consumer anger in 2026. The column gives examples of backlash already underway, but the receipt's…

Prediction by

Mark Ritson

On January 19, 2026

“I expect it to combust in waves of consumer anger this year.”

Follow-up

Ritson predicted in his January 19, 2026 column that maximiniflation - cutting pack sizes while quietly raising prices - would trigger waves of consumer anger in 2026. The column gives examples of backlash already underway, but the receipt's prior September 2025 proof covered ordinary shrinkflation, not this specific practice or the forecast's 2026 outcome. The year is still open, and independent outcome evidence is not yet established here.

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