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    Pricing Strategy

    2 receipts tracked • 75% industry hit rate

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    2 receipts on Pricing Strategy

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    RECEIPT #MARK-R

    JAN 01, 2025

    Called it.

    PREDICTION BY

    Mark Ritson
    “'maximiniflation' refers to something he predicts will cause much more consumer anger in 2026.”

    FOLLOW-UP

    Throughout 2024–2026, 'Shrinkflation' (smaller packs at higher effective prices) has been widely reported in media, generating significant consumer and regulatory anger. The practice Ritson defines as 'maximiniflation' is consistent with this. As of mid-2026, there has been sustained, visible consumer anger, with public discourse increasingly focusing on 'stealth price rises.' The direction and timing of the prediction have been broadly borne out. The exact publication date of the article is not given, but since it is a prediction for 2026, a 2025 publication date is assumed.

    ORIGINAL SOURCE

    minimba.com
    Consumer BehaviorInflationPricing Strategy

    RECEIPT #BEN-TH

    MAY 01, 2024

    Partially right.

    PREDICTION BY

    Ben Thompson
    “In yesterday’s Update I wrote that I believed that Apple would surely raise prices this year; that $999 iPhone Pro is now $177 cheaper than in 2020 in real terms, and Apple is very adept at capturing the value it creates.”

    FOLLOW-UP

    Apple's next flagship iPhone generation did see changes in pricing structures in various markets, with some effective price increases. The overall direction of Apple preserving or expanding high-end pricing power is consistent, but not every SKU saw a nominal price increase.

    ORIGINAL SOURCE

    Stratechery
    AppleHardwarePricing Strategy