The short version

Mark Ritson predicted on November 19, 2024: “Only about 20 per cent of marketing teams are involved in product or in pricing anymore ... Everyone else, however, isn't – and there's a crisis coming.” Verdict: Still evolving. Ritson predicts a 'crisis coming' for marketers not involved in product and pricing, implying this situation will worsen as AI automates promotion-focused roles.…

Prediction by

Mark Ritson

On November 19, 2024

“Only about 20 per cent of marketing teams are involved in product or in pricing anymore ... Everyone else, however, isn't – and there's a crisis coming.”

Follow-up

Ritson predicts a 'crisis coming' for marketers not involved in product and pricing, implying this situation will worsen as AI automates promotion-focused roles. This is a longer-term, qualitative prediction whose outcome is still unfolding and not easily quantifiable by a specific date. Therefore, it is categorized as 'evolving'.

From the High Caliber AI network — see the AI for PR module in the course.