The short version

Mark Ritson predicted on November 19, 2024: “As for 2025, Ritson observes a palpable sense of anxiety about what comes next across New York, London and Sydney. The answer? ‘No one knows,’ per Ritson. But ‘all bets are off.’” Verdict: Partially right. 2025 exhibited significant macro and marketing uncertainty, including AI disruption, political volatility, and debate about marketing effectiveness. This…

Prediction by

Mark Ritson

On November 19, 2024

“As for 2025, Ritson observes a palpable sense of anxiety about what comes next across New York, London and Sydney. The answer? ‘No one knows,’ per Ritson. But ‘all bets are off.’”

Follow-up

2025 exhibited significant macro and marketing uncertainty, including AI disruption, political volatility, and debate about marketing effectiveness. This qualitatively aligns with elevated anxiety and perceived unpredictability, but not a single measurable crisis.

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