The short version

Mark Ritson predicted on November 19, 2024: “I think by the 2030s ... It eliminates a lot of the media planning, it eliminates a lot of strategic planning that many of us have done for our whole lives. Ironically, I don't think it eliminates the need for big creative agencies ... But the rest of it is, I think, a…

Prediction by

Mark Ritson

On November 19, 2024

“I think by the 2030s ... It eliminates a lot of the media planning, it eliminates a lot of strategic planning that many of us have done for our whole lives. Ironically, I don't think it eliminates the need for big creative agencies ... But the rest of it is, I think, a very interesting proposition, and it's coming more quickly than we think.”

Follow-up

Ritson predicts that AI will largely eliminate media and strategic planning functions by the 2030s. As of late 2024, this prediction is still a future-looking forecast for the next decade.

From the High Caliber AI network — see the AI for PR module in the course.