The short version

Mark Ritson predicted on October 3, 2024: “On AI, it told marketers to focus on AI’s ability to personalise content, automate processes and make predictions. But he warned that even the most advanced AI was only as good as the data that powered it." and "Look, I'm not going to sit here and tell you AI isn't a big deal.…

Prediction by

Mark Ritson

On October 3, 2024

“On AI, it told marketers to focus on AI’s ability to personalise content, automate processes and make predictions. But he warned that even the most advanced AI was only as good as the data that powered it." and "Look, I'm not going to sit here and tell you AI isn't a big deal. It's as big as a whale and just as hard to ignore. But this notion that 80% of marketing will be done with AI? That's like saying 80% of cooking will be done with a blender. It's a tool, not a bloody replacement for everything we do.”

Follow-up

Early evidence supports the forecast that AI is a powerful tool in marketing, used for personalization, automation, and predictions, but has not become a near-total replacement for marketers' work, contradicting the "80% of marketing done by AI" notion.

From the High Caliber AI network — see the AI for PR module in the course.