The short version

Mark Ritson predicted on November 19, 2024: “I think by the 2030s, we will be looking at systems that do that for us … It eliminates a lot of the media planning, it eliminates a lot of strategic planning that many of us have done for our whole lives. Ironically, I don't think it eliminates the need for big creative…

Prediction by

Mark Ritson

On November 19, 2024

“I think by the 2030s, we will be looking at systems that do that for us … It eliminates a lot of the media planning, it eliminates a lot of strategic planning that many of us have done for our whole lives. Ironically, I don't think it eliminates the need for big creative agencies; I think humans will always do that better. But the rest of it is, I think, a very interesting proposition, and it's coming more quickly than we think.”

Follow-up

Ritson predicts this will happen by the 2030s or within five years. It is too early to judge the outcome.

From the High Caliber AI network — see the AI for PR module in the course.