The short version

Mark Ritson predicted on October 3, 2024: “Look, I'm not going to sit here and tell you AI isn't a big deal. It's as big as a whale and just as hard to ignore. But this notion that 80% of marketing will be done with AI? That's like saying 80% of cooking will be done with a blender. It's a…

Prediction by

Mark Ritson

On October 3, 2024

“Look, I'm not going to sit here and tell you AI isn't a big deal. It's as big as a whale and just as hard to ignore. But this notion that 80% of marketing will be done with AI? That's like saying 80% of cooking will be done with a blender. It's a tool, not a bloody replacement for everything we do.””

Follow-up

The claim he's pushing back on ('80% of marketing will be done with AI') has not come to pass and is not supported by current data. His more general prediction (AI as a tool, not a near-total replacement) is consistent with observed practice so far. A full validation will require more time given the unspecified time horizon of the '80% AI' claims by other commentators.

From the High Caliber AI network — see the AI for PR module in the course.