The short version

Mark Ritson predicted on November 19, 2024: “Ironically, I don't think it eliminates the need for big creative agencies...” Verdict: Too early to tell. In the context of AI's impact, Ritson states that big creative agencies will not be eliminated, a prediction aimed at the 2030s. It is too early to judge, but as of mid-2026, large creative agencies remain…

Prediction by

Mark Ritson

On November 19, 2024

“Ironically, I don't think it eliminates the need for big creative agencies...”

Follow-up

In the context of AI's impact, Ritson states that big creative agencies will not be eliminated, a prediction aimed at the 2030s. It is too early to judge, but as of mid-2026, large creative agencies remain relevant, consistent with his forecast.

From the High Caliber AI network — see the AI for PR module in the course.