The short version

Mark Ritson predicted on November 19, 2024: “AI-powered automation is coming for marketing functions faster than many realise – with ad and promotion-focused marketers facing 'a crisis' as a result.” Verdict: Still evolving. The prediction of a 'crisis' for promotion-focused marketers due to rapid AI adoption is evolving. While AI tools are becoming more prevalent, the full 'crisis' and re-skilling/job…

Prediction by

Mark Ritson

On November 19, 2024

“AI-powered automation is coming for marketing functions faster than many realise – with ad and promotion-focused marketers facing 'a crisis' as a result.”

Follow-up

The prediction of a 'crisis' for promotion-focused marketers due to rapid AI adoption is evolving. While AI tools are becoming more prevalent, the full 'crisis' and re-skilling/job displacement are still developing and debated.

From the High Caliber AI network — see the AI for PR module in the course.