The short version

Max Willens predicted on March 5, 2026: “We’re talking about at least $21 billion going into the pockets of US-based creators in 2026. [We’re] looking at a pile of money that nearly doubled between the years of 2022 and 2025. And what we see, and we indicated in the headline, is that effectively half of the money in 2026 is…

Prediction by

Max Willens

On March 5, 2026

“We’re talking about at least $21 billion going into the pockets of US-based creators in 2026. [We’re] looking at a pile of money that nearly doubled between the years of 2022 and 2025. And what we see, and we indicated in the headline, is that effectively half of the money in 2026 is going to go to nano and micro influencers.”

Follow-up

Creator marketing has continued its rapid growth and the focus on nano and micro-influencers has increased. However, the exact dollar figures ($21B total, 'half' to nano/micro) for 2026 are part of eMarketer's proprietary data and are not publicly available for independent verification. Qualitatively, the direction of the prediction is supported.

From the High Caliber AI network — see the AI for PR module in the course.