The short version

Michael Nathanson predicted on January 1, 2023: “While he does not delve into the economic future of AI just yet, he acknowledges its potential in content creation and how it can ‘turbo-charge’ the process of crafting impactful messages, leading to more clicks and improved ROI for those who can innovate swiftly. This advancement will make creative messaging even more quantifiable.…

Prediction by

Michael Nathanson

On January 1, 2023

“While he does not delve into the economic future of AI just yet, he acknowledges its potential in content creation and how it can ‘turbo-charge’ the process of crafting impactful messages, leading to more clicks and improved ROI for those who can innovate swiftly. This advancement will make creative messaging even more quantifiable. ... why streaming’s future will be driven by advertising and why the ‘unit value’ of advertising is poised to soar due to AI.”

Follow-up

By 2024–2025, AI-driven creative and optimization tools (image/video generation, copy optimization, dynamic creative, predictive targeting) became widely adopted across major advertising platforms and agencies, with demonstrable improvements in click-through rates, conversion metrics, and measurement granularity—matching his description that AI would “turbo-charge” impactful messaging and make creative more quantifiable. Leading ad-supported streamers and digital platforms increasingly highlight AI-enhanced targeting, measurement, and creative as key drivers of ad effectiveness and pricing power, consistent with his view that the “unit value” of advertising is poised to soar due to AI.

From the High Caliber AI network — see the AI for PR module in the course.