The short version

Michael Nathanson predicted on January 1, 2025: “Combined, the two revenue lines [subscription and advertising] are expected to push YouTube’s total revenue into the low-double-digit annual growth range through 2028 — with a potential path toward $75 billion or more by 2027. ... By 2027, the firm projects total YouTube revenue could exceed $75 billion — up from $62.3 billion…

Prediction by

Michael Nathanson

On January 1, 2025

“Combined, the two revenue lines [subscription and advertising] are expected to push YouTube’s total revenue into the low-double-digit annual growth range through 2028 — with a potential path toward $75 billion or more by 2027. ... By 2027, the firm projects total YouTube revenue could exceed $75 billion — up from $62.3 billion in 2025.”

Follow-up

The prediction for revenue in 2027 and 2028 cannot be judged yet. The 2025 revenue ($62.3B) was provided as a baseline.

From the High Caliber AI network — see the AI for PR module in the course.