The short version

Mike Fantis predicted on December 1, 2025: “I suspect 2026 will be the year that the holdcos will be forced to face up to the fact that the big brand-down strategies no longer align with the reality of how growing numbers of people consume media. Granular, data-led solutions may not be sexy or make for flashy showreels, but they can’t…

Prediction by

Mike Fantis

On December 1, 2025

“I suspect 2026 will be the year that the holdcos will be forced to face up to the fact that the big brand-down strategies no longer align with the reality of how growing numbers of people consume media. Granular, data-led solutions may not be sexy or make for flashy showreels, but they can’t bury their heads forever.”

Follow-up

Filed for tracking. Outcome to be evaluated as the timeline plays out.

From the High Caliber AI network — see the AI for PR module in the course.