The short version

Mike Shields predicted on January 1, 2020: “A couple of years ago, I wrote about how interruption advertising is over. That was wrong.” Verdict: Called it. Shields himself states the prediction was wrong, citing the continued and expanding role of advertising in streaming services.

Prediction by

Mike Shields

On January 1, 2020

“A couple of years ago, I wrote about how interruption advertising is over. That was wrong.”

Follow-up

Shields himself states the prediction was wrong, citing the continued and expanding role of advertising in streaming services.

From the High Caliber AI network — see the AI for PR module in the course.