The short version

Casey Newton predicted on November 4, 2022: “The most likely outcome at Twitter is a long, slow, ugly decline. Musk's Twitter will leak users, advertisers, and trust month by month.” Verdict: Called it. Newton predicted slow decline of Twitter/X under Musk one week into ownership. Confirmed: ad revenue down ~50%, US DAUs down, valuation written down by Fidelity to ~20%…

Prediction by

Casey Newton

On November 4, 2022

“The most likely outcome at Twitter is a long, slow, ugly decline. Musk's Twitter will leak users, advertisers, and trust month by month.”

Follow-up

Newton predicted slow decline of Twitter/X under Musk one week into ownership. Confirmed: ad revenue down ~50%, US DAUs down, valuation written down by Fidelity to ~20% of purchase price by 2024.

From the High Caliber AI network — see the AI for PR module in the course.