The short version

Nicholas Grous predicted on May 14, 2022: “Our bullish estimate projects a 19% compound annual rate of growth to $410 billion in 2026 for US digital advertising (from ~$180B in 2021). Our research suggests a base-case scenario in which US digital advertising spending will grow at a compound annual rate of 9%, from roughly $180 billion in 2021 to $275…

Prediction by

Nicholas Grous

On May 14, 2022

“Our bullish estimate projects a 19% compound annual rate of growth to $410 billion in 2026 for US digital advertising (from ~$180B in 2021). Our research suggests a base-case scenario in which US digital advertising spending will grow at a compound annual rate of 9%, from roughly $180 billion in 2021 to $275 billion by 2026.”

Follow-up

Actual US digital ad spend reached ~$300B by 2025, tracking between the base and bull cases but below the $410B bull case. 2026 full-year data is pending, but growth slowed to ~12-15% CAGR amid economic pressures.

From the High Caliber AI network — see the AI for PR module in the course.