The short version

Ari Paparo predicted on June 21, 2022: “Independent adtech is in for a brutal consolidation. Most of the LUMAscape mid-tier won't exist in three years.” Verdict: Called it. Paparo called the SSP/DSP shakeout. By 2025: Magnite-SpotX consolidation, Sharethrough-District M, IAS-Publica, Outbrain-Teads, plus dozens of mid-tier shutdowns. Confirmed.

Prediction by

Ari Paparo

On June 21, 2022

“Independent adtech is in for a brutal consolidation. Most of the LUMAscape mid-tier won't exist in three years.”

Follow-up

Paparo called the SSP/DSP shakeout. By 2025: Magnite-SpotX consolidation, Sharethrough-District M, IAS-Publica, Outbrain-Teads, plus dozens of mid-tier shutdowns. Confirmed.

From the High Caliber AI network — see the AI for PR module in the course.