The short version

Tim Peterson predicted on May 16, 2022: “Connected TV is about to swallow the upfronts. Streamers will dictate terms to advertisers within two years, not legacy networks.” Verdict: Called it. Peterson's 2022 CTV call. By the 2024 upfronts, Netflix, Amazon, Disney+, and YouTube collectively commanded the conversation; Amazon Prime Video alone pulled an estimated $1.8B in upfront commitments in year…

Prediction by

Tim Peterson

On May 16, 2022

“Connected TV is about to swallow the upfronts. Streamers will dictate terms to advertisers within two years, not legacy networks.”

Follow-up

Peterson's 2022 CTV call. By the 2024 upfronts, Netflix, Amazon, Disney+, and YouTube collectively commanded the conversation; Amazon Prime Video alone pulled an estimated $1.8B in upfront commitments in year one.

From the High Caliber AI network — see the AI for PR module in the course.