The short version

Philippe Krakowsky predicted on June 12, 2024: “The primary risk of AI-powered marketing is "reversion to the mean" - widespread use of the same generative AI models across the industry "would lead to an era of creative stagnation, mediocrity and boring uniformity." The counter: "getting folks on the agency side who have really good judgment, and who are as much…

Prediction by

Philippe Krakowsky

On June 12, 2024

“The primary risk of AI-powered marketing is "reversion to the mean" - widespread use of the same generative AI models across the industry "would lead to an era of creative stagnation, mediocrity and boring uniformity." The counter: "getting folks on the agency side who have really good judgment, and who are as much craftspeople as they are knowledge workers, and having them interface with the machines."”

Follow-up

The "AI slop" critique of advertising creative became mainstream through 2025-26, partially validating the stagnation warning; whether agency judgment is the unlock remains open.

From the High Caliber AI network — see the AI for PR module in the course.