The short version

Sam Altman predicted on March 5, 2024: “It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI — and the AI will likely be able to test the creative against real or synthetic customer focus groups for predicting results and…

Prediction by

Sam Altman

On March 5, 2024

“It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI — and the AI will likely be able to test the creative against real or synthetic customer focus groups for predicting results and optimizing. Again, all free, instant, and nearly perfect. Images, videos, campaign ideas? No problem.”

Follow-up

AI tools are widely used in marketing for tasks like copy and image generation, supporting the direction of the prediction. However, the '95%' figure for overall marketing work is not empirically met by 2026. Human creative directors and strategists remain central.

From the High Caliber AI network — see the AI for PR module in the course.