The short version

Scott Galloway predicted on January 4, 2024: ““Prediction for 2024, TikTok comes for Netflix and Spotify… I think it's going to actually start to eat into Spotify and even start to eat into Netflix's business in 2024.”” Verdict: Partially right. TikTok's share of attention and ad budgets continued to rise, competing more with streaming and music platforms. However, Netflix and…

Prediction by

Scott Galloway

On January 4, 2024

““Prediction for 2024, TikTok comes for Netflix and Spotify… I think it's going to actually start to eat into Spotify and even start to eat into Netflix's business in 2024.””

Follow-up

TikTok's share of attention and ad budgets continued to rise, competing more with streaming and music platforms. However, Netflix and Spotify remained category leaders and showed no clear evidence of their core subscription businesses being 'eaten into' by TikTok in 2024. The prediction was directionally accurate regarding competitive pressure and attention shift, but not full displacement.

From the High Caliber AI network — see the AI for PR module in the course.