The short version

Garett Sloane predicted on February 25, 2021: “TikTok will be the next great ad platform. The brands that figure it out in 2021 will be the winners of the next five years.” Verdict: Called it. Sloane's early-2021 call. TikTok ad revenue grew from ~$4B (2021) to ~$20B (2024); brands like e.l.f., Duolingo, CeraVe built the playbook he predicted.

Prediction by

Garett Sloane

On February 25, 2021

“TikTok will be the next great ad platform. The brands that figure it out in 2021 will be the winners of the next five years.”

Follow-up

Sloane's early-2021 call. TikTok ad revenue grew from ~$4B (2021) to ~$20B (2024); brands like e.l.f., Duolingo, CeraVe built the playbook he predicted.

From the High Caliber AI network — see the AI for PR module in the course.