The short version

Tom Henriksson predicted on December 24, 2023: “Both Henriksson and Chris Sahota, CEO of M&A advisory firm Ciesco, highlighted Accenture as a likely active acquirer of advertising businesses next year [2024].” Verdict: Too early to tell. Accenture made no major advertising agency or adtech acquisitions in 2024. It focused on consulting/tech deals (e.g., acquiring TalentSprint in India for digital learning),…

Prediction by

Tom Henriksson

On December 24, 2023

“Both Henriksson and Chris Sahota, CEO of M&A advisory firm Ciesco, highlighted Accenture as a likely active acquirer of advertising businesses next year [2024].”

Follow-up

Accenture made no major advertising agency or adtech acquisitions in 2024. It focused on consulting/tech deals (e.g., acquiring TalentSprint in India for digital learning), but not actively in 2024 as predicted. The year is not yet over, so this could still change.

From the High Caliber AI network — see the AI for PR module in the course.