The short version

Suzanne Vranica predicted on May 13, 2019: “The TV ad market is heading for a reckoning as audiences flee to streaming and the upfront model strains.” Verdict: Called it. Vranica flagged the TV upfront under stress in 2019. Linear TV ad revenue dropped from ~$66B (2019) to under $52B (2024); cord-cutting accelerated; CTV ate the difference.

Prediction by

Suzanne Vranica

On May 13, 2019

“The TV ad market is heading for a reckoning as audiences flee to streaming and the upfront model strains.”

Follow-up

Vranica flagged the TV upfront under stress in 2019. Linear TV ad revenue dropped from ~$66B (2019) to under $52B (2024); cord-cutting accelerated; CTV ate the difference.

From the High Caliber AI network — see the AI for PR module in the course.