RECEIPT #SAM-AL
MAR 13, 2024
PREDICTION BY
Sam Altman“Sam Altman, CEO of OpenAI, asserts that artificial general intelligence (AGI) will dramatically transform marketing, with 95% of tasks currently performed by marketing agencies, strategists and creative professionals being handled by AI. ... It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI … Images, videos, campaign ideas? No problem.”
FOLLOW-UP
AI is performing a meaningful fraction of low- and mid-level creative marketing tasks by 2026. However, the specific '95%' figure is not supported by observable adoption data, and AGI (implied to drive this) has not yet been achieved or declared.
ORIGINAL SOURCE
www.cmswire.com