— Topic —

    AGI

    1 receipt tracked • 50% industry hit rate

    — Filed —

    1 receipt on AGI

    Browse all →

    RECEIPT #SAM-AL

    MAR 13, 2024

    Partially right.

    PREDICTION BY

    Sam Altman
    Sam Altman, CEO of OpenAI, asserts that artificial general intelligence (AGI) will dramatically transform marketing, with 95% of tasks currently performed by marketing agencies, strategists and creative professionals being handled by AI. ... It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI … Images, videos, campaign ideas? No problem.

    FOLLOW-UP

    AI is performing a meaningful fraction of low- and mid-level creative marketing tasks by 2026. However, the specific '95%' figure is not supported by observable adoption data, and AGI (implied to drive this) has not yet been achieved or declared.