RECEIPT #BEN-TH
MAY 10, 2024
PREDICTION BY
Ben Thompson““But identifying things that are common experiences are going to be more and more valuable. Common content, common classroom time, live events, like shared experiences, because anything that's individualized is just going to be completely swallowed.””
FOLLOW-UP
Generative AI tools have made highly individualized content cheap and fast to create. Concurrently, there has been increasing advertiser and platform emphasis on live, shared experiences, such as live sports, tent-pole events, and creator-driven livestreams, and experiential marketing. Industry analysis consistently positions shared experiences as a counterweight to the commoditization of generic, algorithmically personalized content.