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    RECEIPT #DAVID-

    JAN 06, 2021

    Called it.

    PREDICTION BY

    David Cohen
    “Streaming will soar in 2021 and the retail landscape will never be the same.”

    FOLLOW-UP

    Streaming did soar in 2021 with significant ad spend growth. Retail underwent lasting structural changes with increased e-commerce and focus on first-party data and privacy regulations. Outcome aligned with prediction.

    ORIGINAL SOURCE

    IAB blog
    StreamingRetailFirst-party dataPrivacy