RECEIPT #SHIV-S
FEB 18, 2025
PREDICTION BY
Shiv Singh“within four years the marketing function … is going to be 25% smaller than [it] was a year ago, … and I have no reason to revise that prediction.”
FOLLOW-UP
The four-year window extends to approximately 2029, so the outcome is not yet testable. While AI suggests potential for leaner teams, no comprehensive empirical evidence supports a 25% reduction in brand marketing functions currently.
ORIGINAL SOURCE
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