RECEIPT #ANTHON
FEB 02, 2023
PREDICTION BY
Anthony Katsur“Machine learning will remain the dominant data science discipline in digital advertising for the foreseeable future.”
FOLLOW-UP
From 2023 to mid-2026, machine learning has indeed remained the primary data science discipline for optimization, targeting, and fraud detection in digital advertising, even with the emergence of new AI paradigms like LLMs.
ORIGINAL SOURCE
aithority.com