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    — Topic —

    Partnerships

    1 receipt tracked • 100% industry hit rate

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    1 receipt on Partnerships

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    RECEIPT #SAM-BL

    AUG 05, 2025

    Called it.

    PREDICTION BY

    Sam Bloom
    ““We have reached a ‘wow moment’ in cloud computing. It has never been easier to connect platforms and data across organizations (safely, securely, and anonymously). As this capability merges with AI and new workflows, I believe a surge of innovation will emerge. In the coming years, cloud platforms, AI—and, yes, even data—will be the driving forces behind partnerships.””

    FOLLOW-UP

    By mid-2026, cloud platforms and AI are central to how agencies and brands structure partnerships, especially in adtech, CTV, and retail media. PMG's own Alli Marketplace is an example of this thesis playing out.

    ORIGINAL SOURCE

    PMG
    MartechAICloud ComputingPartnerships