RECEIPT #LOU-PA
JAN 15, 2025
PREDICTION BY
Lou Paskalis““2025 [the] advertising industry is going to be the symbiosis between connected TV or what we call CTV, retail media networks and then podcasts…””
FOLLOW-UP
In 2025, CTV and retail media networks were among the fastest-growing channels, and podcasts continued their "coming of age" in media plans. Many advertisers used CTV for upper-funnel, retail media for mid/low-funnel, and podcasts for niche engagement—effectively the "symbiosis" predicted. This triad became a widely recognized core of modern full-funnel strategy.