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    2025

    1 prediction
    1. Jun 1, 2025Too early to tell.Paul Hiebert
      Madison and Wall expects U.S. ad spend, excluding political advertising, to grow 6% in 2025 compared to 2024.

      This is a forward-looking prediction about full-year 2025 ad spend, so as of mid-2026 only partial data would exist, and full authoritative 2025 final spend data are not yet available from standard industry sources. Therefore, the accuracy of this 6% growth forecast cannot currently be assessed.