The short version

Paul Hiebert predicted on June 1, 2025: “Madison and Wall expects U.S. ad spend, excluding political advertising, to grow 6% in 2025 compared to 2024.” Verdict: Too early to tell. This is a forward-looking prediction about full-year 2025 ad spend, so as of mid-2026 only partial data would exist, and full authoritative 2025 final spend data are not yet available…

Prediction by

Paul Hiebert

On June 1, 2025

“Madison and Wall expects U.S. ad spend, excluding political advertising, to grow 6% in 2025 compared to 2024.”

Follow-up

This is a forward-looking prediction about full-year 2025 ad spend, so as of mid-2026 only partial data would exist, and full authoritative 2025 final spend data are not yet available from standard industry sources. Therefore, the accuracy of this 6% growth forecast cannot currently be assessed.

From the High Caliber AI network — see the AI for PR module in the course.