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2 predictions

Jan 1, 2026Too early to tell.Brian Dean
“US podcast ad spending is estimated to reach $2.55 billion in 2025, showing a 11.84% year-over-year increase.”
Different forecast series show conflicting projections for 2025, and no definitive 2025 actual is available yet to evaluate this prediction.
Jan 1, 2026Too early to tell.Brian Dean
“In 2025, worldwide podcast ad spending is estimated to hit $4.46 billion, which is a 10.95% increase since 2024. By 2027, podcast ad spending is forecasted to reach $5.03 billion.”
As of the publication date of the source (2026), these are still projections for 2025 and 2027, and actuals are not yet available to judge the prediction.