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    2024

    1 prediction
    1. Jan 1, 2024Called it.Laura Griffin
      “In 2024, we predict that AI personas are set to redefine social media marketing, challenging the authenticity of digital interactions.”

      The 2024 prediction said AI personas would reshape social media marketing and challenge authenticity. By 2026, virtual influencers had become an established marketing category, and a systematic review of 73 peer-reviewed studies identified trust, authenticity, transparency, and ethical concerns as central issues in their use.