The short version

Laura Griffin predicted on January 1, 2024: “In 2024, we predict that AI personas are set to redefine social media marketing, challenging the authenticity of digital interactions.” Verdict: Called it. The 2024 prediction said AI personas would reshape social media marketing and challenge authenticity. By 2026, virtual influencers had become an established marketing category, and a systematic review of 73…

Prediction by

Laura Griffin

On January 1, 2024

“In 2024, we predict that AI personas are set to redefine social media marketing, challenging the authenticity of digital interactions.”

Follow-up

The 2024 prediction said AI personas would reshape social media marketing and challenge authenticity. By 2026, virtual influencers had become an established marketing category, and a systematic review of 73 peer-reviewed studies identified trust, authenticity, transparency, and ethical concerns as central issues in their use.

From the High Caliber AI network — see the AI for PR module in the course.