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2 receipts tracked
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RECEIPT #BRIAN-
JAN 31, 2024
PREDICTION BY
Brian Wieser“Brands could be spending three times too much on social. You read that right.”
FOLLOW-UP
This is an analytic judgment about overallocation rather than a numeric forecast with a specific datable outcome. However, later discussions about media mix optimization and social ROI suggest his critique remained relevant and debated.
ORIGINAL SOURCE
The Media LeaderRECEIPT #LAURA-
JAN 01, 2024
PREDICTION BY
Laura Griffin“In 2024, we predict that AI personas are set to redefine social media marketing, challenging the authenticity of digital interactions.”
FOLLOW-UP
The prediction that AI personas will redefine social media marketing and challenge authenticity is still actively unfolding throughout 2024. While there is evidence of AI personas being used and raising questions about authenticity, the full extent of this 'redefinition' is an ongoing development.
ORIGINAL SOURCE
MadeBrave Blog