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    2024

    1 prediction
    1. Jan 1, 2024Called it.Ian Black
      “Increasing prevalence of AI-based activation” in retail media, led by Amazon and mature networks; retailers will automate audience/placement selection for outputs like ROAS or new-to-brand growth, balancing automation with advertiser controls.”

      AI activation trends grew in retail media, with generative AI dominating tech forecasts, aligning with the prediction of increased AI-based activation and automation.